Dave runs a pub, by all accounts a very good one, made all the better - so I'm told - by virtue of the face he brews his own beer. He speaks good sense and is open minded - so take a look at his blog from time to time.
His latest post runs through some interesting market research carried out by Coors' Bittersweet Partnership - a ghastly corporate racket determined to win over more women to the delights of the hop by shoving a Tab Clear-style colourless beer in their general direction. Good luck with that.
Anyway, despite disastrously patronising and maladroit ramifications, the report nevertheless raises some interesting points, which Dave sums up so I don't have to.
In the conversation on his blog, the issue of glassware was raised. Stay with me.
The pint is, often, too big. Walk into a pub with 5+ beers on tap and to try a range means halves. However, the half is manifestly too small - it just is. Pubs can legally serve 1/3 pint measures, but not 2/3s. Imagine trying three beers but only having had two pints - the 2/3 pint measure becomes an attractive proposition (to men and women - note a significant percentage of the latter see the pint measure as, itself, part of the problem when ordering beer).
Now I don't want to invite Daily Mail-style rants about 'abolishing the pint' - it is an iconic measure and a pint of mild or best bitter can hit the spot. But strong beers such as Fuller's ESB or Thornbridge's modern classic Jaipur IPA could well find more trade if people could order a measure of it that would be neither too disappointingly small, nor so big as to render the drinker legless. Size does matter.
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